Updated: Feb 10
Freelancing can be very rewarding with a lot of benefits, but finding clients can be a challenge - which can be exacerbated depending on the market. It can be hard for freelancers to brand themselves and get their names to the right people. It is important that those interested in becoming freelancers work to promote their services in different ways.
LifeHack’s Work Report of 2019 suggested that one of the most effective ways to promote your freelance business is by creating a website that describes a freelancer's specific skills. Building your own personal website can be cheap and yield great results. For example, WordPress is a provider that allows people to make websites easily and without previous coding experience.
Creating a profile on freelance networks such as Upwork or HRFrenzy can also give the freelancer visibility to potential clients and long-term work. These networks allow reviews from external clients, portfolios where you can include previous and current projects and even offer a space to include any certifications, and/or packages of services you offer.
Aditya K. in Medium writes that through social media networks like LinkedIn, it can be easy to come in contact with others from the same field. This can become beneficial when contacts decide that a freelancer could be helpful to get certain tasks completed. You can also promote your services by contributing your expertise to online forums. This will put your name out there and can lead to people reaching out in the future for more information.
Social Media can be extremely useful in marketing one’s skills. Twitter, Facebook, and LinkedIn are examples of platforms that freelancers can promote their skills on. When using these social media, it is important that freelancers take time to fill out the profile and resume sections in a way that highlights their skills. On Linkedin, you can bring attention to completed projects and the messenger that allows you to contact potential clients. On Facebook, you can personalize your profile to highlight your freelance experience as well. Facebook also has groups centered around freelancing where freelancers could find new clients. Facebook also has a messenger system where clients can be contacted. Creating a brand through social media can lead to freelancers being better able to contact those companies that are interested in hiring someone with particular expertise.
Due to the amount of people that turn to the internet to find a freelancer, it is very important that freelancers take time to self-market their skills. On many social media platforms, freelancers can even use paid advertising so employers can bring more attention to their offered skills. Paid advertisements can be costly, but if a freelancer is already making a decent amount, paid advertisements can further increase their income and access to clients. Some platforms that can be used to purchase advertisements include Bing, Facebook, and Google Ads. Many freelancers should consider adding a business page along with their social media pages to promote their freelancing business separately. It is suggested on Outbrain.com that blogging can be a platform that allows freelancers to market themselves more effectively. More specifically, blogs allow freelancers to show their talents in one place. Blogging is a useful self-marketing and self-advertising tool that can lead to more contacts and job opportunities. This can be useful in ensuring that you are seen as professional by employers looking to hire freelancers. If freelancers take the time to market themselves, they can build a following that allows many employers to find and learn more about their expertise.
Finding the right platform is extremely important to networking and developing relationships with potential clients. There are many different types of online portfolio platforms available today, but it is important that freelancers choose one to self-market on. Many social media and portfolio platforms appeal to different industries. Also, platforms have different costs so this should also be considered when freelancers are choosing where to self-market.
Another important aspect of marketing yourself as a freelancer is determining what your target audience will be. Based on their specific market and skills, freelancers can decide how best to market themselves online. Also, question what would be the best way to market yourself to the specific clients you are interested in working with. Referrals are also an excellent way that freelancers can create a good reputation amongst potential clients. Freelancers can request referrals from clients once they have completed their tasks. Upon receiving these referrals, they can highlight these referrals on their websites, blogs, or social media. It is worth it since these referrals can greatly increase future freelancing opportunities.
Freelancers can also promote their skills in person by making an effort to participate in various networking events. In-person self-marketing through networking events can increase the chance of freelancers creating relationships and developing important connections that can lead to more clients. For these in-person events, it is important that freelancers develop their ability to pitch their skills. Pitching is another important self-marketing tool. It allows freelancers to quickly sum up their expertise in an effort to impress clients.
Most importantly, freelancers must take the time to promote their skills and services through some kind of online platform. There are multiple platforms available for freelancers and each offer different mechanisms for self-marketing. Overall, it is very important that freelancers have a place where clients can view their skills and completed projects. Self-Marketing is what allows freelancers to be successful in a competitive and growing market.